doi: 10.7763/IJSSH.2012.V2.137
Purchase Decision of Life Insurance Policies among Malaysians
Yiing Jia Loke
1
,
Yi Yuern Goh
2
- 1 School of Social Sciences at Universiti Sains Malaysia, 11800 Penang, Malaysia.
- 2 HSBC in Penang, Malaysia.
Abstract
The research objective of this paper is to determine the socio-demographic and economic factors that have significant influence on the demand for life insurance in Malaysia. A hurdle count-data model is used to accommodate the separate decisions on the demand for life insurance which is divided into two parts: whether to purchase a life insurance policy and if so, how many policies to purchase. The results show that there are some slight differences in the factors that determine the decision to purchase life insurance and the quantity of life insurance policies that a consumer will purchase.
Keywords
- hurdle-count data model
- life insurance
- zero truncated poison
How to Cite
Yiing Jia Loke and Yi Yuern Goh, "Purchase Decision of Life Insurance Policies among Malaysians," International Journal of Social Science and Humanity, vol. 2, no. 5, pp. 415-420, 2012. https://doi.org/ 10.7763/IJSSH.2012.V2.137
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).