doi: 10.18178/ijssh.2024.14.1.1190
A Study on the Pathway of Chinese Culture Transmission by Digital Media Empowerment—Based on Hall’s Media Culture Theory
Yijun Lian
- School of Foreign Studies, Northwestern Polytechnical University, Xi’an, China
- Manuscript received April 27, 2023
- revised May 19, 2023
- accepted August 21, 2023
- published February 29, 2024
Abstract
American scholar Negroponte points out in “Digital Survival” that digital technology’s impact on our lives, work, education, and entertainment and its worth thinking about are the best guides to a new digital world. Nowadays, digital technology has accelerated the evolution and development of human society, and digitization is quietly integrating into all fields of production and life. Through combing the historical origin of Chinese culture and analyzing the practical difficulties faced by Chinese culture in digital age, exploring an effective way to enable Chinese culture to spread.
Keywords
- digital media
- Chinese culture
- external communication
How to Cite
Yijun Lian, "A Study on the Pathway of Chinese Culture Transmission by Digital Media Empowerment—Based on Hall’s Media Culture Theory," International Journal of Social Science and Humanity, vol. 14, no. 1, pp. 37-40, 2024. https://doi.org/ 10.18178/ijssh.2024.14.1.1190
Copyright & License
Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).