IJSSH 2011 Vol.1(1): 55-60 ISSN:2010-3646
DOI: 10.7763/IJSSH.2011.V1.10

Game Analysis of Enterprise, Government and Consumerin Green Supply System

Jia Liu, Nan Liu, and Yao Li

Abstract—Green supply chain is a hot topic in current logistics management, but so far there is no precise definition. Scholars basically only consider the upstream and downstream enterprises in the green supply chain analysis, sometimes introducing government as an external factor. We suggest the enterprise, the government and the consumer are all endogenous variables in the green supply system. Using game theory, we analyze their behavior of joining the green supply system respectively, and find solutions under different conditions. A new management system is put forward, which has some realistic meanings.

Index Terms—evolutionary game, green supply system, Nash equilibrium, static game, supply chain management

Jia Liu is with Central University of Finance and Economics, Beijing100081 CHN (phone: +86-13488825243; e-mail: jialiu.mis.cufe@gmail.com).
Nan Liu is with Central University of Finance and Finance, Beijing 100081 CHN. (e-mail: liunan198904@yahoo.cn)
Yao Li is with Central University of Finance and Finance, Beijing 100081CHN. (e-mail: avrilyaolee@yahoo.cn).

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Cite: Jia Liu, Nan Liu, and Yao Li, "Game Analysis of Enterprise, Government and Consumerin Green Supply System," International Journal of Social Science and Humanity vol. 1, no. 1, pp. 55-60, 2011.

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