IJSSH 2012 Vol.2(4):  350-353 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2012.V2.124

Color Identification on Death Perception of Teenagers

Chin- Chin Gan and Jin-Kuan Kok

Abstract—The rate of suicide is increasing tremendously in Malaysia, especially among teenagers. There is a need to pay serious attention to this social issue. There are plenty of researches have been done to investigate the cause factors of teen’s suicide. In this paper, we explore on the perception of death among teenagers, particularly on colour identification. As Malaysia is a multi-racial nation with various culture and ethnics, we analyzed the color identification which represents distinct death perception among three major ethnics, namely Malays, Indians and Chinese. This study employed a combination of quantitative and qualitative approach. A total of 269 students which comprises of 127 male and 142 female from different urban parts of west Malaysia, such as northern, central and southern areas were recruited in this study. The sampling frame comprises of teenagers and young adult aged 15-24 from secondary, university campus and hospital setting. In this particular paper, one of the survey questions of this study will be presented. The unique colour identified by various ethnic groups was found, and a discussion about the cultural difference on the perception of death is given. With this sensitivity shown in cultural difference, it is hoped that this is just another step forward in curbing the risk factors of teenage suicide.

Index Terms—Color identification, suicide, perception of death, culture and ethics.

The authors are with the Universiti Tunku Abdul Rahman, Kampar, Malaysia (e-mail: kokjk@utar.edu.my; gancc@utar.edu.my).

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Cite: Chin- Chin Gan and Jin-Kuan Kok, "Color Identification on Death Perception of Teenagers," International Journal of Social Science and Humanity vol. 2, no. 4, pp. 350-353, 2012.

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