IJSSH 2017 Vol.7(6): 336-343 ISSN: 2010-3646
doi: 10.18178/ijssh.2017.V7.845

A Study on Selected Social Media Applications Usage Practices of Homemakers

Divatia A. and Patel M.
Abstract—The Internet has touched now each and every corner of the country. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp, Skype etc., are used extensively for the purpose of communication. This type of communication can be with the group of people. Social Media advantages people to connect with other people without any geographic, economics or political barriers. Social media has become part of our daily life. Today most of the individuals, especially the Homemakers, are hooked on to the different social media for keeping in contact. The time is gone when Indian housewives were just confined to daily household chores they had the least interest in using the internet. In present times, housewives are way ahead in using internet services as compared to college students and working women. Indian housewives are evidently making their existence felt on the social media. Homemakers should learn the Law and privacy function of Social Media. It was recommended that a comparative study of Social media usage practices of homemakers and Working women should be taken up.

Index Terms—Communication, Facebook, home makers, social media, WhatsApp.

Divatia Ami is with Social Science Researcher and Academician from Gujarat, India (e-mail: amidivatia@yahoo.co.in).
Pandya Srushti is with Development Communication from Gujarat University, India (e-mail: srushti.pandya4@gmail.com).

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Cite: Divatia A. and Patel M., "A Study on Selected Social Media Applications Usage Practices of Homemakers," International Journal of Social Science and Humanity vol. 7, no. 6, pp. 336-343, 2017.

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