IJSSH 2016 Vol.6(9): 667-671 ISSN: 2010-3646
doi: 10.18178/ijssh.2016.6.9.729

Determinants of Chinese Tourists’ Loyalty to Korea: A Comparison of Film and Non-film Tourist Perceptions

Weisheng Chiu and Shiheng Zeng
Abstract—The aims of this study were to investigate the influences of destination image, place attachment and satisfaction on Chinese tourists’ loyalty and compare the differences between film and non-film tourists. The results revealed that film tourists have significant higher values of cognitive image, place identity, place dependence, social bonding, satisfaction and tourist loyalty. As for the determinant factors of Chinese tourists’ loyalty to Korea, the social bonding and satisfaction significantly predict to film tourists’ loyalty; whereas the affective image, place dependence, social bonding and satisfaction significantly lead to non-film tourists’ loyalty. The findings of the study contribute to the understanding of Chinese tourists’ perceptions and behaviors. Moreover, the implications for film and destination marketers were also discussed.

Index Terms—Destination image, place attachment, revisit intention, satisfaction, film tourist.

The authors are with the Department of Sport and Leisure Studies, Yonsei University, Seoul, Republic of Korea (e-mail: weishengchiu@yonsei.ac.kr, zengshiheng@hotmail.com)

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Cite: Weisheng Chiu and Shiheng Zeng, "Determinants of Chinese Tourists’ Loyalty to Korea: A Comparison of Film and Non-film Tourist Perceptions," International Journal of Social Science and Humanity vol. 6, no. 9, pp. 667-671, 2016.

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