IJSSH 2014 Vol.4(6): 439-442 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.395

Analysis of Emotional Influence on Different Generation of Indonesian Women on Magazine Digitalization

Ariani Kusumo Wardhani, Setiawan Sabana, and Ira Adriati
Abstract—As the technology advancing rapidly, people also want to make their life easier and more practical. One of the examples of the recent innovations is the transition of magazine format: from printed form to digital. This transition could pose problem to the audience, especially those who has a limited experience with computer tablet technology. Femina is one of the first women’s magazines in Indonesia thus have audiences from several different generations. Recently, Femina launched the digital format of their magazine. Different generations have their unique expectation, generational history, and demographics that influence their experience with computer tablet technology. In this work, we performed a study of the factors that could affect the readiness of the Indonesian women with respect to the transition from printed to digital format of the magazine from the point of view of different generations. The result in this work is analyzed with focus group method (qualitative analysis) and further analysis of the result is discussed with emotional design theory. From the result of this work, we know that not all of Indonesian women in the correspondences is ready to move from printed magazines to digital due to factors of education, culture, and customs. Additionally we found that the perception of pleasure in reading digital magazines on a tablet computer has differences in each generation. Furthermore, emotion is one of the important factor to understand expectations from each different generations of readers to move to digital magazine.

Index Terms—Digital magazine, Indonesia women, technology transition, generation, women magazine, perception of pleasure.

K. W. Ariani is with the Mercu Buana University, Jakarta, Indonesia and Insititut Teknologi Bandung, Bandung 40135 Indonesia (e-mail: arianiwardhani@gmail.com).
S. Setiawan and A. Ira are with the Insititut Teknologi Bandung, Bandung 40135 Indonesia (e-mail: setiawansabana@yahoo.com, ira.adriati@gmail.com).

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Cite: Ariani Kusumo Wardhani, Setiawan Sabana, and Ira Adriati, " Analysis of Emotional Influence on Different Generation of Indonesian Women on Magazine Digitalization," International Journal of Social Science and Humanity vol. 4, no. 6, pp. 439-442, 2014.

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