—Photography is one of the popular medium in use
by the mass media either electronic or print media in any
activities election campaign. In winning the heart of voters,
politician’s party use photographic images as main
communication strategies in delivering their messages, agendas
and also to catch the voter’s attention. As for voters, they need
the required information as their reference before making any
decisions. Regarding this, the present of the proposal paper is to
identify to what extent the role of the photographic image
presented in traditional newspaper and online media as serve as
a vehicle in persuasion strategy and the impact on perception in
the eyes of the voters that changes the pattern political
landscape in Malaysia.
—Political campaign, photographic images,
print and online.
Md. Nagib Padil is with the Art And Design, University Technology Mara,
Shah Alam, Selangor, Malaysia (e-mail: email@example.com).
Cite: Md. Nagib Padil and Mustaffa Halabi Azahari, " The Impact of Photographic Images in Print and Online
Media for Political Campaign in Malaysia," International Journal of Social Science and Humanity vol. 4, no. 3, pp. 214-219, 2014.