IJSSH 2014 Vol.4(3): 214-219 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.349

The Impact of Photographic Images in Print and Online Media for Political Campaign in Malaysia

Md. Nagib Padil and Mustaffa Halabi Azahari
Abstract—Photography is one of the popular medium in use by the mass media either electronic or print media in any activities election campaign. In winning the heart of voters, politician’s party use photographic images as main communication strategies in delivering their messages, agendas and also to catch the voter’s attention. As for voters, they need the required information as their reference before making any decisions. Regarding this, the present of the proposal paper is to identify to what extent the role of the photographic image presented in traditional newspaper and online media as serve as a vehicle in persuasion strategy and the impact on perception in the eyes of the voters that changes the pattern political landscape in Malaysia.

Index Terms—Political campaign, photographic images, print and online.

Md. Nagib Padil is with the Art And Design, University Technology Mara, Shah Alam, Selangor, Malaysia (e-mail: tourismo_1@yahoo.com).

[PDF]

Cite: Md. Nagib Padil and Mustaffa Halabi Azahari, " The Impact of Photographic Images in Print and Online Media for Political Campaign in Malaysia," International Journal of Social Science and Humanity vol. 4, no. 3, pp. 214-219, 2014.

Copyright © 2008-2015. International Journal of Social Science and Humanity. All rights reserved.
E-mail: ijssh@ejournal.net