IJSSH 2011 Vol.1(2): 96-104 ISSN:2010-3646
DOI: 10.7763/IJSSH.2011.V1.17

Online Social Networking: A New Form of Social Interaction

Siti Ezaleila Mustafa and Azizah Hamzah

Abstract—This paper will present the findings of the pilot studies on the use of online social network in Malaysia. A total of 40 questionnaires were distributed to active users of this social media to get an early indication on this activity. In addition, discussion about the global activities of online social networking is also undertaken as a comparison. The analysis shows that online social networking has been used as a new mode of communication especially for Internet active users to meet and interact with their friends. Early findings indicate that they spent quite many hours in this environment and log in into their accounts a few times a day. This shows that social interaction in cyberspace by using new media applications such as social networking has been adapted by more and more people and has changed human communication.

Index Terms—Malaysia, Online community, Social interaction, Social media.

Siti Ezaleila Mustafa is a Doctoral student at the Department of Media Studies, faculty of Arts & Social Sciences, University of Malaya, 50603Kuala Lumpur, MALAYSIA (phone: 603-7967 5423; fax: 603-7965 5464;e-mail: ezaleila@um.edu.my).
Azizah Hamzah (Professor Dr) is with Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, 50603 Kuala Lumpur, Malaysia. (E-mail: azizah@um.edu.my).

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Cite: Siti Ezaleila Mustafa and Azizah Hamzah, "Online Social Networking: A New Form of Social Interaction," International Journal of Social Science and Humanity vol. 1, no. 2, pp. 96-104, 2011.

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