• ISSN: 2010-3646
    • Abbreviated Title: Int. J. Social. Scienc. Humanit.
    • Frequency: Bimonthly (2011-2014); Monthly (2015-2018); Quarterly (Since 2019)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Paul Sudnik
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2021 Vol.11(4): 133-137 ISSN: 2010-3646
doi: 10.18178/ijssh.2021.V11.1053

Differences between Traditional TV Media and New Media — Take TikTok as an Example

Tongxi Zhang
Abstract—Media are an integral part of society. As a tool to transmit information, media are also influenced by society and technology while changing the society. The traditional media have experienced the development from the era of pictures and texts such as newspapers to the era of radio and television images. Until the emergence of the Internet, the era of media changed from Web 1.0 to Web 2.0. This essay chooses the most popular short video app — TikTok as an example of new media platform in Web 2.0 era and compare it with TV media to find out the difference between new media and traditional media. The content production of traditional TV media production always takes a long time, its production cycle is long, and the cost is high. While TikTok provides users with a platform to make content themselves. In the era of fragmentation, traditional TV media will certainly try to find new opportunities on new media platforms and excavate content themes, what is more suitable for the characteristics of the contemporary consumption era. Also, through cooperation, tv programs gets opportunities to turn the large number of users on TikTok into their audience. New media will also absorb high-quality content resources from traditional TV media. Therefore, traditional media and new media will form a new type of integration status and make progress together.

Index Terms—Traditional media, tv, new media, short video, interaction

T. X. Zhang is with University of College London under the Institute of anthropology in London, UK (e-mail: vivian.wang@cas-harbour.org).


Cite: Tongxi Zhang, "Differences between Traditional TV Media and New Media — Take TikTok as an Example," International Journal of Social Science and Humanity vol. 11, no. 4, pp. 133-137, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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