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- ISSN: 2010-3646 (Online)
- Abbreviated Title: Int. J. Social. Scienc. Humanit.
- Frequency: Bimonthly
- DOI: 10.18178/IJSSH
- Editor-in-Chief: Prof. Paul Sudnik
- Executive Editor: Ms. Yoyo Y. Zhou
- Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
- E-mail: ijssh.editorial.office@gmail.com
Home> Archive> 2021> Volume 11 Number 3 (Aug. 2021)
IJSSH 2021 Vol.11(3): 63-69 ISSN: 2010-3646
doi: 10.18178/ijssh.2021.V11.1041
doi: 10.18178/ijssh.2021.V11.1041
Lifestyle of Generation Y in Thailand’s Rural Society
Kanokwara Phuangprayong and Sanit Noonin
Abstract—The research aimed to analyze the component of lifestyle of generation Y and explore factors affecting the lifestyle of generation Y in Thailand’s rural society. Data were collected by questionnaire from 393 samples who are generation Y (18 to 37 years old in 2018) and lived in rural areas of Thailand, that were the communities in service areas of the graduate volunteer students, Class 49, Thammasat University. In this study, data were analyzed by using descriptive statistics, factor analysis by employing principal component analysis and multiple regression analysis (Enter Method). The results showed that in each lifestyle; activities, interests and opinions of generation Y can be classified into 9 groups and factors affecting the lifestyle of generation Y in Thailand’s modern rural society were age, marital status, education level, income adequacy, the membership of a group or organization in the community, affected by state policy, the impact of modern development and using social media. These variables could predict the lifestyle of generation Y in Thailand’s modern rural society at 31.5% at the .05 level of significance.
Index Terms—Lifestyle, generation Y, rural society.
The authors are Puey Ungphakorn School of Development Studies (PSDS), Thammasat University, Thailand (e-mail: maxkp@tu.ac.th, sanit_tu45@hotmail.com).
Index Terms—Lifestyle, generation Y, rural society.
The authors are Puey Ungphakorn School of Development Studies (PSDS), Thammasat University, Thailand (e-mail: maxkp@tu.ac.th, sanit_tu45@hotmail.com).
Cite: Kanokwara Phuangprayong and Sanit Noonin, "Lifestyle of Generation Y in Thailand’s Rural Society," International Journal of Social Science and Humanity vol. 11, no. 3, pp. 63-69, 2021.
Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).