• ISSN: 2010-3646
    • Frequency: Bimonthly (2011-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Aurica Briscaru
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2018 Vol.8(7): 209-213 ISSN: 2010-3646
doi: 10.18178/ijssh.2018.V8.962

An Analysis of the Learning Behavior of Cultural and Creative Industries Employing Structural Equation Modeling

Wei-Shang Fan, Kuo-Chung Huang, and Ko-Chia Hsu
Abstract—Occupational training is a term has long been an important directive for government administration, because it is necessary to have better understanding of the various factors influencing Trainee learning behavior in occupational training, and Promote enterprises to pay attention to the development of human capital,Invest in improving the quality of workers. This research uses(TAM) and (TPB) two theories and Structure Equation Modeling (SEM). to learners who participated in the laborer autonomy learning project and aborigine specialized occupational training course held by the Tainan Training Center, Bureau of Employment and Vocational Training. A total of 300 questionnaires were released. After eliminating 17 invalid samples that were filled out incompletely, there were sample 283 valid questionnaires. The research results showed that: (1) perceived usefulness and perceived ease of use have a significant positive influence on the Attitude of participating learners; (2) perceived usefulness and perceived ease of use have a significant positive influence on the training intention of participating learners; (3) Perceived usefulness and perceived ease of use have no significant direct positive impact on the learning behavior of participating learners; (4) Perceived usefulness and perceived ease of use have a complete mediating effect on learning behaviors of participating learners through attitudes and training intentions.

Index Terms—Occupational training, theory of planned behavior, technology acceptance model.

Wei-Shang Fan and Kuo-Chung Huang are with Rice Department of Business Administration, Nanhua University, Taiwan (e-mail: ws.fan@msa.hinet.net, kchuang@mail.nhu.edu.tw).
Ko-Chia Hsu is with Department of Business Administration, Nanhua University, Taiwan (e-mail: chia361268@gmail.com).

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Cite: Wei-Shang Fan, Kuo-Chung Huang, and Ko-Chia Hsu, "An Analysis of the Learning Behavior of Cultural and Creative Industries Employing Structural Equation Modeling," International Journal of Social Science and Humanity vol. 8, no. 7, pp. 209-213, 2018.

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