Abstract—The potential of golf tourism in Bandung is able to
attract both local and international tourists. This is not apart
from the image of Bandung as one of the best tourist
destination in Indonesia. The development of golf in Bandung
is also inseparable from the development of golf in Indonesia.
One of the habits of golfers is playing on a golf course that
they have never played. Nevertheless, there is still one golf
course that is their favorite in every city. Like for example in
Bandung. In Bandung, there are 3 golf courses namely Dago
Heritage Golf Course, Mountain View, and Bandung Indah
Golf and Country Club. From the existing golf course, Dago
Heritage Golf Course is Golfer's main choice to play in
Bandung, although the quality of the field is not better than its
competitors. Dago Heritage Golf Course also offers higher
prices than Bandung Indah Golf & Country Club. However,
Golfer still choose Dago Heritage Golf Course. This research is
interesting and important to do because golf can increase
tourism potential in Bandung. This is in line with the number
of local and foreign tourists who come in Bandung. So
hopefully can be important things sought by Golfer when
playing Golf.
The research method used is descriptive-verification
method. In this study, the golf course in Bandung and still
choose Dago Heritage Golf Course as the main choice. The
number of respondents was 115 respondents. Sampling using
simple random sampling technique. Data collection in this
study was conducted by interview, questionnaire, and direct
observation to obtain primary data. Path analysis is also used
in this study.
The facilities offered and the quality of the golf course
turned out to be the main thing sought by Golfer. They prefer
a golf course that they feel comfortable through the bonds of
kinship and intimacy created. Dago Heritage Golf Course.
However, improvements in the quality of the field and existing
facilities have been enhanced to improve their comfort. The
other thing they are looking for from golf course is the
availability of driving range, hole in one, the availability of
female caddy, and so on.
Index Terms—Customer value, experiential marketing, golf,
repurchase decision.
T. A. Anwar, G. Sugandi, and M. H. Mohd Saudi, H. O. Sinaga are
with Widyatama University, Bandung, West Java, Indonesia (e-mail:
tezza.anwar@widyatama.ac.id, gagan.sugandi@widyatama.ac.id,
haizam@iumw.edu.my, obsatar.sinaga@unpad.ac.id).
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Cite: T. A. Anwar, G. Sugandi, M. H. Mohd Saudi, and H. O. Sinaga, "What Golfer Want When Playing Golf? (A Lesson
Learned from Dago Heritage Golf Course Bandung)," International Journal of Social Science and Humanity vol. 8, no. 7, pp. 204-208, 2018.