What Golfer Want When Playing Golf? (A Lesson Learned from Dago Heritage Golf Course Bandung) - Volume 8 Number 7 (July 2018) - IJSSH

    • ISSN: 2010-3646
    • Frequency: Bimonthly (2011-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Aurica Briscaru
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IJSSH 2018 Vol.8(7): 204-208 ISSN: 2010-3646
doi: 10.18178/ijssh.2018.V8.961

What Golfer Want When Playing Golf? (A Lesson Learned from Dago Heritage Golf Course Bandung)

T. A. Anwar, G. Sugandi, M. H. Mohd Saudi, and H. O. Sinaga
Abstract—The potential of golf tourism in Bandung is able to attract both local and international tourists. This is not apart from the image of Bandung as one of the best tourist destination in Indonesia. The development of golf in Bandung is also inseparable from the development of golf in Indonesia. One of the habits of golfers is playing on a golf course that they have never played. Nevertheless, there is still one golf course that is their favorite in every city. Like for example in Bandung. In Bandung, there are 3 golf courses namely Dago Heritage Golf Course, Mountain View, and Bandung Indah Golf and Country Club. From the existing golf course, Dago Heritage Golf Course is Golfer's main choice to play in Bandung, although the quality of the field is not better than its competitors. Dago Heritage Golf Course also offers higher prices than Bandung Indah Golf & Country Club. However, Golfer still choose Dago Heritage Golf Course. This research is interesting and important to do because golf can increase tourism potential in Bandung. This is in line with the number of local and foreign tourists who come in Bandung. So hopefully can be important things sought by Golfer when playing Golf. The research method used is descriptive-verification method. In this study, the golf course in Bandung and still choose Dago Heritage Golf Course as the main choice. The number of respondents was 115 respondents. Sampling using simple random sampling technique. Data collection in this study was conducted by interview, questionnaire, and direct observation to obtain primary data. Path analysis is also used in this study. The facilities offered and the quality of the golf course turned out to be the main thing sought by Golfer. They prefer a golf course that they feel comfortable through the bonds of kinship and intimacy created. Dago Heritage Golf Course. However, improvements in the quality of the field and existing facilities have been enhanced to improve their comfort. The other thing they are looking for from golf course is the availability of driving range, hole in one, the availability of female caddy, and so on.

Index Terms—Customer value, experiential marketing, golf, repurchase decision.

T. A. Anwar, G. Sugandi, and M. H. Mohd Saudi, H. O. Sinaga are with Widyatama University, Bandung, West Java, Indonesia (e-mail: tezza.anwar@widyatama.ac.id, gagan.sugandi@widyatama.ac.id, haizam@iumw.edu.my, obsatar.sinaga@unpad.ac.id).

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Cite: T. A. Anwar, G. Sugandi, M. H. Mohd Saudi, and H. O. Sinaga, "What Golfer Want When Playing Golf? (A Lesson Learned from Dago Heritage Golf Course Bandung)," International Journal of Social Science and Humanity vol. 8, no. 7, pp. 204-208, 2018.

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