Home> Archive> 2024> Volume 14, Number 1, 2024
IJSSH 2024 Vol.14(1): 37-40
doi: 10.18178/ijssh.2024.14.1.1190

A Study on the Pathway of Chinese Culture Transmission by Digital Media Empowerment—Based on Hall’s Media Culture Theory

Yijun Lian

School of Foreign Studies, Northwestern Polytechnical University, Xi’an, China
Email: lyj18629356073@163.com
Manuscript received April 27, 2023; revised May 19, 2023; accepted August 21, 2023; published February 29, 2024.

Abstract—American scholar Negroponte points out in “Digital Survival” that digital technology’s impact on our lives, work, education, and entertainment and its worth thinking about are the best guides to a new digital world. Nowadays, digital technology has accelerated the evolution and development of human society, and digitization is quietly integrating into all fields of production and life. Through combing the historical origin of Chinese culture and analyzing the practical difficulties faced by Chinese culture in digital age, exploring an effective way to enable Chinese culture to spread.

Keywords—digital media, Chinese culture, external communication

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Cite: Yijun Lian, "A Study on the Pathway of Chinese Culture Transmission by Digital Media Empowerment—Based on Hall’s Media Culture Theory," International Journal of Social Science and Humanity vol. 14, no. 1, pp. 37-40, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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