Editor-in-chief

Prof. Paul Sudnik

Munich University of Applied Sciences, Germany

As the Editor-in-Chief of IJSSH, I invite you to contribute your scholarly work to our esteemed publication. The journal publishes papers which focus on the advanced researches in the field of all aspects of social science and humanity. I'll endeavour to make this journal grow better and hopefully it will become a recognized journal among researchers and scholars in related fields.

Home > Archive > 2016 > Volume 6 Number 7 (Jul. 2016)
IJSSH 2016 Vol.6(7): 547-550 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.708

The Perception of Mobile Banking Adoption: The Study of Behavioral, Security, and Trust in Thailand

Chat Chuchuen

Abstract—Mobile technology plays important role in various daily activities. Banking transaction is one of a transaction process which is transformed by information technology. Mobile banking (M-banking) has a dramatically growth rate according to the increasing number of mobile device users. However, there are many factors that relate in M-banking adoption process. This paper demonstrates a conceptual model and propositions for identifying Thai adopter factors of M-banking adoption for improving the M-banking adoption process especially in term of M-banking providers. Specifically, this explains and examines the relationship samong behavioral factors, perceived ease of use (PEOU), perceived of usefulness (PU), security factors, and trust factors, M-banking adoption, and M-banking Intention. Suggestions for future research and empirical testing of propositions are offered.

Index Terms—M-banking, TPB, TAM, trust, security.

Chat Chuchuen is with the Faculty of Business Administration, Maejo University, Chiang Mai, 50290, Thailand (e-mail: chat@mju.ac.th).

[PDF]

Cite: Chat Chuchuen, " The Perception of Mobile Banking Adoption: The Study of Behavioral, Security, and Trust in Thailand," International Journal of Social Science and Humanity vol. 6, no. 7, pp. 547-550, 2016.

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