• ISSN: 2010-3646
    • Abbreviated Title: Int. J. Social. Scienc. Humanit.
    • Frequency: Bimonthly (2011-2014); Monthly (2015-2018); Quarterly (Since 2019)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Aurica Briscaru
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2012 Vol.2(2): 133-138 ISSN:2010-3646
DOI: 10.7763/IJSSH.2012.V2.82

Information Searches Affect Individual Investment Preferences: Testing a Moderating Effect of Income

Shun-Yao Tseng

Abstract—Risk-taking in investment decision-making is a major means to create individual wealth. Investors search information for risk-reducing strategies in risky investment decision-making. Digital information on financial measures and advice-seeking information are two usual studied variables in information searching. This study extends the information search aspects to discuss heuristics reliance to enrich our understanding of individual risk-taking in investment choices. A test for differences based on income is also conducted. In addition, this article discusses two forms of risky investments, stocks/options investments as well as mutual funds investments. We test our model with a sample of experienced investors by confirmatory factor analysis and hierarchical regression analysis. The results show that heuristics have a strong positive effect on mutual fund investment preferences. An increase of advice-seeking information search significantly increases individual interest in stocks/options investment for high-income investors. Accordingly, implications for financial consultants and ethics issues are discussed as well.

Index Terms—Heuristics, income, information search, investment preference.

Shun-Yao Tseng is with the Department of International Trade, College of Hsing Wu, Taipei, Taiwan.101, Sec.1, Fenliao Rd., Lin Kou Township, Taipei County 244, Taiwan (e-mail: 078013@mail.hwc.edu.tw).


Cite: Shun-Yao Tseng, "Information Searches Affect Individual Investment Preferences: Testing a Moderating Effect of Income," International Journal of Social Science and Humanity vol. 2, no. 2, pp. 133-138, 2012.

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