IJSSH 2017 Vol.7(11): 698-701 ISSN: 2010-3646
doi: 10.18178/ijssh.2017.V7.910

Do Online Search Processes Vary by Task Complexity? An Eye-Tracking Study

Mingming Zhou
Abstract—This study examined whether individuals seek information online with different purposes and requirements in different ways. By analyzing eye-tracking data by varying levels (i.e., search activity, cognitive process and search patterns), the findings confirmed again that the processes individuals searched for information online differed by the complexity and nature of the search task. Significant differences were observed in eye fixation duration in searching and eye fixation count in searching, as well as time in planning. Future studies can attempt to collect more data with a larger sample and a wider range of different tasks in a naturalistic setting to help improve our understanding of how search task types affect search process.

Index Terms—Online search, eye-tracking, type of search tasks.

Mingming Zhou is with University of Macau, Macau (e-mail: mmzhou@umac.mo).

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Cite: Mingming Zhou, "Do Online Search Processes Vary by Task Complexity? An Eye-Tracking Study," International Journal of Social Science and Humanity vol. 7, no. 11, pp. 698-701, 2017.

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