IJSSH 2017 Vol.7(9): 640-644 ISSN: 2010-3646
doi: 10.18178/ijssh.2017.V7.899

Developing Career Guidance Program to Improve Career Awarness Elementary Student

Widya Multisari
Abstract—In recent years, social media rises abruptly and becomes part of many people's daily life. And many cases have been heard that people help others in social media. However, there is little theoretically based research on what makes members achieve their goals in social media. This study applies Social Cognitive Theory and Cognitive Absorption Theory to understand how social media develop member attachment. Data collected from 255 members of Facebook in Taiwan, who filling out the questionnaires completely. Researcher evaluated Structural Equation Model and tested if the empirical data confirm to the propose model by using SmartPLS2.0. Finally, this study found the following consequences: (1) Social interaction and Social awareness have a positive effect to Cognitive Absorption. (2) Cognitive Absorption has a positive effect to community and membership attachment. (3) Personal outcome expectations have a positive effect to community attachment. (4) Community-related outcome expectations have a positive effect to community and membership attachment. (5) Community attachment has a positive effect to help communities and members. (6) Community Membership Attachment has a positive effect to help communities and members. The implications for theory and practice are discussed.

Index Terms—Attachment, social cognitive theory, cognitive absorption theory, social interaction, social awareness.

Chih-Hsien Lee is with College of Management, National Kaohsiung First University of Science of Technology, Taiwan (e-mail: James5592@gamil.com).

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Cite: Chih-Hsien Lee and Meng-Hsiang Hsu, "Building Member Attachment in Social Media: Applying Theories of Social Cognitive and Cognitive Absorption," International Journal of Social Science and Humanity vol. 7, no. 9, pp. 640-644, 2017.

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