IJSSH 2017 Vol.7(7): 483-488 ISSN: 2010-3646
doi: 10.18178/ijssh.2017.V7.871

Using Social Network Theory to Investigate Users' Content Contribution on Social Community

Shing-Ling Wu and Meng-Hsiang Hsu
Abstract—As the social community spreads rapidly in recent years, it has become a part of people's daily lives. In addition, people frequently get or share information through the social communities. They will contribute the content by themselves and continue contributing content on social communities when they get good reputations or good feedback. Rarely current research theories contributed for the content contribution. This study was to investigate the content contribution of social community members and combined with motivation of members and social networks (centrality and density and benefit) theory’s analysis. Data were collected from 303 members of survey website (mySurvey), Twitter and Facebook in Taiwan. Under the hypothesis verification, results of this study found that: (1) Users’ motivation and social networks have a positive impact except for exposure. (2) The social network benefit and social networks have a positive impact. (3) Social network density and benefit have a positive impact on content contribution. Finally, this research based on the above findings, the implications for theory and practice and future research directions are discussed.

Index Terms—Social network theory, social network density, social network centrality, social network benefit, content contribution.

The authors are with National Kaohsiung First University of Science of Technology, Taiwan (e-mail: siny.wu@@gmail.com)

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Cite: Shing-Ling Wu and Meng-Hsiang Hsu, "Using Social Network Theory to Investigate Users' Content Contribution on Social Community," International Journal of Social Science and Humanity vol. 7, no. 6, pp. 483-488, 2017.

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