IJSSH 2017 Vol.7(7): 431-436 ISSN: 2010-3646
doi: 10.18178/ijssh.2017.V7.861

Organizational Image of the University: Students’ Perceptions in Their First Year

Özcan Doğan
Abstract—This descriptive study aimed to find out the students’ perceptions of the organizational image of Eskişehir Osmangazi University (ESOGU) at the end of their first academic year in the university campus. The study was carried out at the end of 2015-2016 academic-year. The population includes 1062 students who were studying English preparatory program from six departments, and the sample includes 364 students. The data were collected using “perceived organizational image scale” via Google(c) forms. This Likert type scale (ranges from 1- to 5) has seven dimensions which are (a) quality image, (b) program image, (c) sports image, (d) general outlook and physical infrastructure image, (e) social atmosphere image, (f) entertainment image and (g) accommodation-food image. The reliability co-efficient of organizational image scale is .94. The results showed that the organizational image of the university is at “moderate” level. The highest score was in the quality image and the lowest image was in the entertainment image. No significant difference has been found among the students from different departments. Based on the results, it is suggested that the university must publicise its facilities to the students in order to improve its image. Also, all the students (in their first year and last year of education) in the campus might be asked for their opinions in order to improve the image of institution.

Index Terms—Image, organizational image, university image.

Özcan Doğan is with Eskişehir Osmangazi University. Eskişehir, Turkey (e-mail: odogan@ogu.edu.tr).


Cite: Özcan Doğan, "Organizational Image of the University: Students’ Perceptions in Their First Year," International Journal of Social Science and Humanity vol. 7, no. 6, pp. 431-436, 2017.

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