—Service Design focuses on understanding needs and abilities of members in service system. However, members’ experiences and responsibilities with product and service development are discrete, especially when faced with new issues like Ethics. This paper presents the ethical issues in New Product Development (NPD) or New Service Development (NSD) from inner and outside organization. By constructing service blueprint, NPD and NSD process can comply with the ethical principles. The potential benefits and challenges are presented and explored through case studies and focus group interview. These focus on the differences in issue and practice generated by members in the development process. The service blueprint has the potential to provide a better development process for members’ cooperating and complying with the ethical principles, and enables the successful longer-term evolution of services.
—Ethics, new service development (NSD), new product development (NPD), biotechnology.
H. P. Hsu is with the Department of Visual Communication Design, Southern Taiwan University of Science and Technology, Taiwan (e-mail: firstname.lastname@example.org).
Cite: Hung-Pin Hsu, "Constructing a Innovative Service Development Process Base on Ethics," International Journal of Social Science and Humanity vol. 7, no. 2, pp. 76-81, 2017.