IJSSH 2016 Vol.6(8): 643-652 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.726

Governmental Communication Strategies in Socializing Waste Management

Armawati Arbi
Abstract—It is not a guarantee that a higher budget for South Tangsel government will result in better waste management in Pamulang. South Tangerang government as senders should reach many different audiences, from the highest hierarchy in formal and informal forms to the lowest government, such as in an RT (neighborhood group) or RW (community group) on the grassroots level. On the kelurahan (administrative village) level, various media tactics have not yet been used to deal with crucial issues such as air pollution, water pollution, and land pollution in legal waste disposal (Tempat Pembuangan Sementara resmi) and legal landfill (Tempat Pembuangan Akhir resmi). The communities as the receivers are not yet aware of this pollution and its effect. Apparently both the senders and receivers have their own methods for waste management. Similarly, the spiritual and environmental communication between them is also disconnected. This paper looks at the communication strategies of South Tangerang government in socializing waste management in Bambu Apus District, Tangerang Selatan, Banten District, Indonesia. The qualitative approach, constructivism paradigm, and multi method are used to analyze the collected data. The research results present the communication strategies of the executive, legislative, and judiciary institutions of the senders. The first findings reveal that various media and non-media are applied by three institutions’ strategic communication. The second finding, which covers the various meanings of audiences and the government in waste management, will be discussed in the next article.

Index Terms—Environmental communication, waste management, communication strategies.

Armawati Arbi is with Faculty of Dakwah and Communication Science, UIN Syarif Hidyatullah Jakarta, Jl. Ir.H.Djuanda no.95 Ciputat, Jakarta 15419, Indonesia (e-mail armaarbi@gmail.com, and armawati.arbi@uinjkt.ac.id)

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Cite: Armawati Arbi, "Governmental Communication Strategies in Socializing Waste Management," International Journal of Social Science and Humanity vol. 6, no. 8, pp. 643-652, 2016.

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