IJSSH 2016 Vol.6(7): 547-550 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.708

The Perception of Mobile Banking Adoption: The Study of Behavioral, Security, and Trust in Thailand

Chat Chuchuen
Abstract—Mobile technology plays important role in various daily activities. Banking transaction is one of a transaction process which is transformed by information technology. Mobile banking (M-banking) has a dramatically growth rate according to the increasing number of mobile device users. However, there are many factors that relate in M-banking adoption process. This paper demonstrates a conceptual model and propositions for identifying Thai adopter factors of M-banking adoption for improving the M-banking adoption process especially in term of M-banking providers. Specifically, this explains and examines the relationship samong behavioral factors, perceived ease of use (PEOU), perceived of usefulness (PU), security factors, and trust factors, M-banking adoption, and M-banking Intention. Suggestions for future research and empirical testing of propositions are offered.

Index Terms—M-banking, TPB, TAM, trust, security.

Chat Chuchuen is with the Faculty of Business Administration, Maejo University, Chiang Mai, 50290, Thailand (e-mail: chat@mju.ac.th).

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Cite: Chat Chuchuen, " The Perception of Mobile Banking Adoption: The Study of Behavioral, Security, and Trust in Thailand," International Journal of Social Science and Humanity vol. 6, no. 7, pp. 547-550, 2016.

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