—Mobile technology plays important role in various
daily activities. Banking transaction is one of a transaction
process which is transformed by information technology.
Mobile banking (M-banking) has a dramatically growth rate
according to the increasing number of mobile device users.
However, there are many factors that relate in M-banking
adoption process. This paper demonstrates a conceptual model
and propositions for identifying Thai adopter factors of
M-banking adoption for improving the M-banking adoption
process especially in term of M-banking providers. Specifically,
this explains and examines the relationship samong behavioral
factors, perceived ease of use (PEOU), perceived of usefulness
(PU), security factors, and trust factors, M-banking adoption,
and M-banking Intention. Suggestions for future research and
empirical testing of propositions are offered.
—M-banking, TPB, TAM, trust, security.
Chat Chuchuen is with the Faculty of Business Administration, Maejo
University, Chiang Mai, 50290, Thailand (e-mail: email@example.com).
Cite: Chat Chuchuen, " The Perception of Mobile Banking Adoption: The Study of Behavioral, Security, and Trust in Thailand," International Journal of Social Science and Humanity vol. 6, no. 7, pp. 547-550, 2016.