IJSSH 2016 Vol.6(7): 489-495 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.697

Fostering Knowledge Sharing through Care Culture: A Comparison Study of Membership-Oriented and Service-Oriented NGOs in Malaysia

Nurul Hidayana Mohd Noor, Siti Hajar Abu Bakar Ah, and Mohd Awang Idris
Abstract—The paper aims to examine the influence of care culture (collaboration, trust, and learning) towards knowledge sharing behavior. A purposive sampling and a structured questionnaire survey were employed in approaching 200 social workers from membership-oriented NGOs (n=100) and service-oriented NGOs (n=100) located in Klang Valley area, Malaysia. A multiple regression and an independent sample t-test were used to test the hypotheses. Findings revealed trust (52.1%) and collaboration (28.5%) significantly predict knowledge sharing. Despite the fact, learning culture does not appear as a predictor variable, this study also discovered service-oriented NGOs have a high level of trust, collaboration, learning, and knowledge sharing as compared to membership-oriented NGOs. The present study contributes to previous literature by providing comparison data of different categories of NGOs.

Index Terms—Care culture, knowledge sharing, service-oriented NGOs, membership-oriented NGOs.

Nurul Hidayana Mohd Noor and Siti Hajar Abu Bakar Ah are with the Department of Social Justice & Administration, University of Malaya, 50603 Kuala Lumpur, Malaysia (e-mail: nurulhidayana@yahoo.com, shajar@um.edu.my).
Mohd Awang Idris is with the Department of Anthropology & Sociology, University of Malaya, 50603 Kuala Lumpur, Malaysia (e-mail: idrma@um.edu.my).

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Cite: Nurul Hidayana Mohd Noor, Siti Hajar Abu Bakar Ah, and Mohd Awang Idris, " Fostering Knowledge Sharing through Care Culture: A Comparison Study of Membership-Oriented and Service-Oriented NGOs in Malaysia," International Journal of Social Science and Humanity vol. 6, no. 7, pp. 489-495, 2016.

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