Abstract—The paper aims to examine the influence of care
culture (collaboration, trust, and learning) towards knowledge
sharing behavior. A purposive sampling and a structured
questionnaire survey were employed in approaching 200 social
workers from membership-oriented NGOs (
n=100) and
service-oriented NGOs (
n=100) located in Klang Valley area,
Malaysia. A multiple regression and an independent sample
t-test were used to test the hypotheses. Findings revealed trust
(52.1%) and collaboration (28.5%) significantly predict
knowledge sharing. Despite the fact, learning culture does not
appear as a predictor variable, this study also discovered
service-oriented NGOs have a high level of trust, collaboration,
learning, and knowledge sharing as compared to
membership-oriented NGOs. The present study contributes to
previous literature by providing comparison data of different
categories of NGOs.
Index Terms—Care culture, knowledge sharing,
service-oriented NGOs, membership-oriented NGOs.
Nurul Hidayana Mohd Noor and Siti Hajar Abu Bakar Ah are with the
Department of Social Justice & Administration, University of Malaya, 50603
Kuala Lumpur, Malaysia (e-mail: nurulhidayana@yahoo.com,
shajar@um.edu.my).
Mohd Awang Idris is with the Department of Anthropology & Sociology,
University of Malaya, 50603 Kuala Lumpur, Malaysia (e-mail:
idrma@um.edu.my).
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Cite: Nurul Hidayana Mohd Noor, Siti Hajar Abu Bakar Ah, and Mohd Awang Idris, " Fostering Knowledge Sharing through Care Culture: A Comparison Study of Membership-Oriented and Service-Oriented NGOs in Malaysia," International Journal of Social Science and Humanity vol. 6, no. 7, pp. 489-495, 2016.