IJSSH 2016 Vol.6(3): 235-238 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.649

Systematic Innovation Practice for Enhanced Mobile Advertisement Protocol Design

Kim Song-Kyoo
Abstract—The paper deals Systematic Innovation method adaptations for revealing the mobile technology applications. MobAD enabler can provide the usage of a variety of advertisement delivery methods and also specify a standard set of advertisement metrics data that are recorded and then collected to enable the measurement of the response to advertise contents and campaigns. MobAD regional code is the new MobAD technology that is designed to give flexible operations by using the systematic method for the revenue generating of mobile operators.

Index Terms—Innovation, MobAD, OMA, regional code, TRIZ, TIPS, systematic innovation.

Song-Kyoo Kim is with Asian Institute of Management, Makati City 1260, Philippines (e-mail: SKim@aim.edu).

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Cite: Kim Song-Kyoo, " Systematic Innovation Practice for Enhanced Mobile Advertisement Protocol Design," International Journal of Social Science and Humanity vol. 6, no. 3, pp. 235-238, 2016.

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