IJSSH 2016 Vol.6(2): 98-102 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2016.V6.626

Design Trends of Thai Halal Products Packaging for Muslim Country: Malaysia Convenience Goods

Pibool Waijittragum
Abstract—Malaysia was the member of leader of Muslim country exporter Halal products; meanwhile, Thailand was not. In the event of pushing Thailand to be the center of Halal products, the turning point should has been considered are: reforming the reliability, identity and national cooperation. The only one advantage of Thailand is the preparedness of food manufacturer system. The purpose of this research is to analyze the graphic style which Malaysian consumers have been selected. The fundamental of graphic style consists of 1) Picture 2) Typographic 3) Color 4) Motif and graphic form. The research result will have been setting a design brief of Thai Halal packaging. The expected benefit is Thai Halal packagings which related to the way of life for Malaysian consumers and also have been the marketing strategy for building a brand of Thai exported Halal products to Malaysia. Four elements of consumer behavior were research variables; consists of Behaviors, Attitudes, Purchase reasons and Incentive to Purchase. The research methodology was applied using qualitative and quantitative. Data analysis will be according to 3 categories of Thai Halal product: 1) Instant food 2) Beverage and Snack 3) Seasoning ingredient. The results will explain the design trends of Thai Halal products packaging for Muslim country; Malaysia convenience goods. The application of result will applies to the graphic design on Thai Halal products packaging 1) Label design with the concept of Ordinary style 2) Label design with the concept of Thai style 3) Label design with the concept of Islamic style.

Index Terms—Thai Halal products, Halal products packaging, Muslim country, Malaysia convenience goods.

Pibool Waijittragum is with the Department of Graphic and Multimedia Design, Suan Sunandha Rajabhat University, Thailand (e-mail: pibool.wa@ssru.ac.th, cheeze56@gmail.com).

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Cite: Pibool Waijittragum, " Design Trends of Thai Halal Products Packaging for Muslim Country: Malaysia Convenience Goods," International Journal of Social Science and Humanity vol. 6, no. 2, pp. 98-102, 2016.

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