—This is a content analysis study guided by framing theory based on the unique Chinese society—One Country, Two System. The perspective of framing analysis lies in the different influence made upon the different frames. This research chooses a controversial issue, Chen Liangyu corruption scandal, as the research case. The mainstream newspapers of Mainland and Hong Kong are selected as research subjects. And then examines how those different newspapers frame this corruption scandal in the following four perspectives: definition of issue, description of issue, reason of corruption, and probability of corruption. A content analysis on 321 report samples shows that those media did use different frames in their coverage of this corruption scandal. To be specific, in this case, HK media more likely covered the scandal with the frames of power struggle, tip of ice-burg, and dramatic story. On the contrary, Mainland media more likely covered this with the frames of government clean corruption, system fallacy, individual morality, and rotten apple, which illustrated that competing media frame is an influencing factor in discourse formation during Greater China area.
—Generic framing analysis, competing media frames, corruption scandal.
The authors are with University of Macau, Macau (e-mail: firstname.lastname@example.org, email@example.com).
Cite: Zhang Yan and Yang Liu, " The Competing Media Frame Study in One Country of Two System: The Case Study on Scandal of Chen Liangyu," International Journal of Social Science and Humanity vol. 6, no. 1, pp. 32-37, 2016.