—Indonesia media have concerned with the
existence of the Internet. Several printed media created online
news website that can be accessed by various devices. However,
none of the online news websites were evaluated by any tools.
This study proposed to evaluated online news websites based on
emotional response of users. By adopting bipolar emotional
response, the experiment study evaluated the content from
credibility, quality, liking, and representativeness aspects.
Results revealed that emotional response of users had various
polarization on every aspect of content. This finding shows that
Indonesia online news websites have different response
emotionally among users from different devices.
—Online news website, content, bipolar
emotional response, polarization.
Irwansyah is with the Communication Department University of
Indonesia, Salemba, Jakarta, 10430 Indonesia (e-mail:
Cite: Irwansyah, " Bipolar Emotional Response Testing of Online News
Website Content: Indonesia Case," International Journal of Social Science and Humanity vol. 5, no. 10, pp. 872-878, 2015.