IJSSH 2015 Vol.5(9): 804-807 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.560

A Turning Point to Successful Entrepreneurship in Case Thai Functional Food Company

Sura-at Supachaturat, Rath Pichyangkura, Achara Chandrachai, and Duanghathai Pentrakoon
Abstract—Launching a functional food is a lot of introduced into the market, but there are just some products only to be successful. Therefore, the objective of this article attempt to explain and analyze what is the turning point to success from twenty successful entrepreneurs by face-to-face and group interviews. Result found that the turning points from failure to successful entrepreneurship were technology, marketability and regulation. Thus Functional Food entrepreneurs might be used to three turning points to introduce new functional food into the market and crossing the chasm.

Index Terms—Functional food, turning point, success factor, failure factor.

The authors are with the Technopreneurship and Innovation Management Program, Chulalongkorn University, Bangkok, Thailand (e-mail: suraat15@gmail.com)

[PDF]

Cite: Sura-at Supachaturat, Rath Pichyangkura, Achara Chandrachai, and Duanghathai Pentrakoon, " A Turning Point to Successful Entrepreneurship in Case Thai Functional Food Company," International Journal of Social Science and Humanity vol. 5, no. 9, pp. 804-807, 2015.

Copyright © 2008-2015. International Journal of Social Science and Humanity. All rights reserved.
E-mail: ijssh@ejournal.net