—Launching a functional food is a lot of introduced
into the market, but there are just some products only to be
successful. Therefore, the objective of this article attempt to
explain and analyze what is the turning point to success from
twenty successful entrepreneurs by face-to-face and group
interviews. Result found that the turning points from failure to
successful entrepreneurship were technology, marketability
and regulation. Thus Functional Food entrepreneurs might be
used to three turning points to introduce new functional food
into the market and crossing the chasm.
—Functional food, turning point, success factor,
The authors are with the Technopreneurship and Innovation Management
Program, Chulalongkorn University, Bangkok, Thailand (e-mail:
Cite: Sura-at Supachaturat, Rath Pichyangkura, Achara Chandrachai, and Duanghathai Pentrakoon, " A Turning Point to Successful Entrepreneurship in Case
Thai Functional Food Company," International Journal of Social Science and Humanity vol. 5, no. 9, pp. 804-807, 2015.