IJSSH 2015 Vol.5(7): 604-607 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.525

Socio-Demographic Profile in Purchasing Natural and Synthetic Functional Foods in Malaysia

K. T. Phuah, G. Rezai, Z. Mohamed, and M. N. Shamsudin
Abstract—Functional foods represent one of the most interesting areas of research and innovation in the food industry. There are commercialized functional products in Malaysian market presently. Although the consumption of functional foods is increasing, relatively little is known about how consumers perceive these products and their buying frequency towards natural and synthetic functional foods in Malaysia. Therefore, the purpose of this study is to determine the relationship between socio-demographic variables and consumers’ knowledge and buying frequency towards Natural and synthetic functional foods. Systematic random sampling was used in this study and 2004 households are interview by using structure questionnaire in Malaysia. Descriptive analysis and chi-square analysis were used in this study. The result shows that education level, area, income level, age and child under 18 years old have significant relationship with their knowledge to differentiate natural and synthetic functional foods. Moreover, the result also shows that marital status, area, education level, household size, age, income level and child under 18 years old have significant relationship with their purchasing behavior towards functional foods.

Index Terms—Knowledge, natural functional foods, purchasing, synthetic functional foods, socio-demographic profile.

The authors are with the Department of Agribusiness and Information Systems, Faculty of Agriculture, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia (e-mail: phuahkitteng@gmail.com, rgolnaz@putra.upm.edu.my, zam@agri.upm.edu.my, and nasir@agri.upm.edu.my).

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Cite: K. T. Phuah, G. Rezai, Z. Mohamed, and M. N. Shamsudin, " Socio-Demographic Profile in Purchasing Natural and Synthetic Functional Foods in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 7, pp. 604-607, 2015.

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