—By quantitative research, this paper investigates
whether the displacing effect of the Internet on the traditional
media exists or not through descriptive statistics and multiple
regression analysis. It is concluded that there exists the time
displacing effect and the Internet has taken people’s time off the
traditional media but only temporarily; some functions of the
traditional media cannot be displaced. Thus, this paper puts
forward coping strategies for the traditional media and the
Internet media respectively. The traditional media should
establish an operation concept that connects all media; the
traditional media should seek the differentiation of function and
object; the online media should give a full play to its advantage
and attract more users.
—Internet-use, preference, and old media.
Jiang Ling is with the School of Literature and Journalism, Sichuan
University, Chengdu, CO 610065 China (e-mail: email@example.com).
Zhang Yue is with the School of Journalism and Communication, Peking
University, Beijing, CO 100871 China (e-mail: firstname.lastname@example.org).
Cite: Jiang Ling and Zhang Yue, " Research on the Displacing Effect of the Internet on the
Traditional Media," International Journal of Social Science and Humanity vol. 5, no. 7, pp. 589-595, 2015.