IJSSH 2015 Vol.5(6): 509-513 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.509

Factor Influencing Consumer Choice between Modern and Traditional Retailers in Malaysia

Rika Terano, Rafidah binti Yahya, Zainalabidin Mohamed, and Sahbani bin Saimin
Abstract—Wet markets and traditional grocery shops are holding on to customers in rural areas and small towns, but they are losing ground in larger towns and cities. The retail landscape in Malaysia is transforming from a traditional to a modern retail formats. The objective of this study is to show the advantages of both the modern and traditional retailers which are available to the Malaysian consumers and to investigate what determines the consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, binary logit model were used to analyze the data. The results show that socio-demographic variables such as age, education, accompany, and family size as well as packaging, store environment, and price of products have influence on retail format choice.

Index Terms—Consumer’s shopping preference, modern market, traditional market, and retail format choice.

The authors are with the Department of Agribusiness and Information Systems, Faculty of Agriculture, Universiti Putra Malaysia (e-mail: rika_t@putra.upm.edu.my, rafidah.yahya90@gmail.com, zam@agri.upm.edu.my, sahbani@upm.edu.my).

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Cite: Rika Terano, Rafidah binti Yahya, Zainalabidin Mohamed, and Sahbani bin Saimin, " Factor Influencing Consumer Choice between Modern and Traditional Retailers in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 6, pp. 509-513, 2015.

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