—Wet markets and traditional grocery shops are
holding on to customers in rural areas and small towns, but they
are losing ground in larger towns and cities. The retail
landscape in Malaysia is transforming from a traditional to a
modern retail formats. The objective of this study is to show the
advantages of both the modern and traditional retailers which
are available to the Malaysian consumers and to investigate
what determines the consumers’ shopping preferences for their
retail format. A structured questionnaire was constructed to
gather shopping preferences from 650 respondents in Selangor.
Descriptive analysis, factor analysis, binary logit model were
used to analyze the data. The results show that
socio-demographic variables such as age, education, accompany,
and family size as well as packaging, store environment, and
price of products have influence on retail format choice.
—Consumer’s shopping preference, modern
market, traditional market, and retail format choice.
The authors are with the Department of Agribusiness and Information
Systems, Faculty of Agriculture, Universiti Putra Malaysia (e-mail:
Cite: Rika Terano, Rafidah binti Yahya, Zainalabidin Mohamed, and Sahbani bin Saimin, " Factor Influencing Consumer Choice between Modern and
Traditional Retailers in Malaysia," International Journal of Social Science and Humanity vol. 5, no. 6, pp. 509-513, 2015.