Abstract—Entrepreneurial Development makes a powerful
impact on the development of the country. The success of the
entrepreneur depends on the environmental factors such as
economic, legal, social, political and technological factors which
influence the motivational factors thus leading to successful
entrepreneurship. The motivational factors are the key factors
influencing the entrepreneurial behavior and operation of the
business and thus the need for the study on the entrepreneurial
behavior and their due influence. The aim of this paper is
through a quantitative study to determine how efficient
academic entrepreneurship motivation training occurs in an
academic environment and how these programmed are
structured and organized. Major implications of this study are
to address clear motivational training objectives and to base the
content of programs on specific characteristics of the local or
regional environment. It is also important (i) to improve the
entrepreneurship skills of students and other potential
participants might shed light on how motivational training
method could be improved, and (ii) to set up a networking
group to facilitate creation of the entrepreneurship process.
Index Terms—Entrepreneurial motivation, training
programs, entrepreneurship.
Zarina Abdul Munir, Syukuriah Idrus, Shamsul Azren Mohd Shukur, and
Siti Sarah Mohamad are with the Faculty of Business Management,
University Teknologi Mara, Malaysia (e-mail: sshukur2001@yahoo.com).
Rahimah Ithnin is with Ministry of Communication and Multimedia
Malaysia.
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Cite: Zarina Abdul Munir, Syukuriah Idrus, Shamsul Azren Mohd Shukur, Rahimah Ithnin, and Siti Sarah
Mohamad, " The Effectiveness of Entrepreneurial Motivational
Training Programme among University Students," International Journal of Social Science and Humanity vol. 5, no. 5, pp. 487-490, 2015.