—Stuart Hall’s Reception Study Theory explains
that the reader / viewer interpret the meaning of the text based
on their individual cultural background and life experiences. In
essence, the meaning of a text is not inherent within the text
itself, but is created within the relationship between the text and
the reader/ viewer. The purpose of the current research is to
find out the perceptions of Intramuros based Audiences on
Indie films. A total of 152 Communication students were
selected through a non-probability, purposive sampling. A two
part survey questionnaire was used to measure the knowledge,
attitude and practices of Communication students towards
independent films. Pearson Correlation and comparison of
means, cross-tabulations, and frequency tables were used.
Frequency distributions were used to compute their response.
Readiness of the respondents to embrace this new industry has
been shown in this research study.
—Communication students, indie films,
Gil Gerald N. Fuentes, Dwight Roussel Glenn M. Labilles, and Rowena
Capulong Reyes are with the Colegio de San Juan de Letran – Manila (e-mail:
Cite: Gil Gerald N. Fuentes, Dwight Roussel Glenn M. Labilles, and Rowena Capulong Reyes, " The Perception on Indie Films of Selected Intramuros
Based Audiences," International Journal of Social Science and Humanity vol. 5, no. 1, pp. 145-148, 2015.