IJSSH 2015 Vol.5(1): 145-148 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.442

The Perception on Indie Films of Selected Intramuros Based Audiences

Gil Gerald N. Fuentes, Dwight Roussel Glenn M. Labilles, and Rowena Capulong Reyes
Abstract—Stuart Hall’s Reception Study Theory explains that the reader / viewer interpret the meaning of the text based on their individual cultural background and life experiences. In essence, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader/ viewer. The purpose of the current research is to find out the perceptions of Intramuros based Audiences on Indie films. A total of 152 Communication students were selected through a non-probability, purposive sampling. A two part survey questionnaire was used to measure the knowledge, attitude and practices of Communication students towards independent films. Pearson Correlation and comparison of means, cross-tabulations, and frequency tables were used. Frequency distributions were used to compute their response. Readiness of the respondents to embrace this new industry has been shown in this research study.

Index Terms—Communication students, indie films, intramuros, perception.

Gil Gerald N. Fuentes, Dwight Roussel Glenn M. Labilles, and Rowena Capulong Reyes are with the Colegio de San Juan de Letran – Manila (e-mail: gilgerald.fuentes@gmail.com).

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Cite: Gil Gerald N. Fuentes, Dwight Roussel Glenn M. Labilles, and Rowena Capulong Reyes, " The Perception on Indie Films of Selected Intramuros Based Audiences," International Journal of Social Science and Humanity vol. 5, no. 1, pp. 145-148, 2015.

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