IJSSH 2015 Vol.5(1): 50-53 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2015.V5.420

Readiness Study of Indonesian Women with Respect to the Transition from Printed to Digital Magazine

Ariani Kusumo Wardhani, Setiawan Sabana, and Ira Adriati
Abstract—Technology is advancing rapidly and the human being wants to make their life easier and more practical. One of the examples of the recent innovations is the format change of magazine format from printed form to digital form. This transition could pose problem to the audience, especially those who has a limited experience with electronic tablet technology. In our case, we specify the audience as Indonesian women. Femina is one of the first women’s magazines in Indonesia and recently, they launched the digital format of their magazine. In this work, we performed a study of the factors that could affect the readiness of the Indonesian women with respect to the transition from printed to digital format of the magazine. From the result that we obtained, the correspondents are willing to move from printed to digital format. However technological barrier, culture, and habit are still remains the main issue for such a transition. Hence the need good in user interface so they feel comfortable to move to digital magazine. Thus, more research effort should be focused in this direction in the future.

Index Terms—Digital magazine, Indonesian women, technology transition, women magazine, user interface.

Ariani Wardhani is with the Mercu Buana University, Indonesia (e-mail: arianiwardhani@gmail.com).

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Cite: Ariani Kusumo Wardhani, Setiawan Sabana, and Ira Adriati, " Readiness Study of Indonesian Women with Respect to the Transition from Printed to Digital Magazine," International Journal of Social Science and Humanity vol. 5, no. 1, pp. 50-53, 2015.

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