—This paper investigates the relationship between
knowledge and religiosity on attitude towards Halal food and
cosmetic products. It also looks at existence of significant
difference between consumers’ attitude towards Halal cosmetic
food products were investigated. Based on the sample
of Malaysian Muslim consumers, results show that religiosity is
more influential towards behavior compared to knowledge
pertaining to halal matters and there is a significant difference
on respondent’s behavior between halal food products and halal
cosmetic products. The results of the study give implication to
firms competing in cosmetic industry. Religiosity is one of the
main factors that should be taken into account in promoting
their cosmetic products.
—Attitude, cosmetic product, food products,
halal, knowledge, Malaysia, religiosity.
A. N. Ahmad and S. Ab Rahman are with the Faculty of Economics and
Management, Universiti Putra Malaysia, Selangor, Malaysia (e-mail:
A. Abd Rahman is with the Halal Product Research Institute, Universiti
Putra Malaysia, Serdang, Selangor, Malaysia (e-mail: firstname.lastname@example.org).
Cite: Ahlam Nuwairah Ahmad, Azmawani Abd Rahman, and Suhaimi Ab Rahman, " Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products," International Journal of Social Science and Humanity vol. 5, no. 1, pp. 10-14, 2015.