IJSSH 2014 Vol.4(5): 354-361 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.378

The Application of Confucius Practice in Management at the Largest Agriculture-Based Conglomerate Group of Companies in Thailand

Athapol Ruangkanjanases, Narumon Posinsomwong, and Chenin Chen
Abstract—This study is a case analysis of the application of Confucius practice in management specifically pertaining to the management practice of Charoen Pokphand Group of Companies. CP Group is one of the leading companies in Thailand, in which its operation started centuries back, and is run by a Chinese family. Confucius has influenced much of the Chinese consciousness such that his teachings and philosophies are practiced from then until now, and have been applied in many different areas including business. CP Group as it is largely a Chinese family business adheres to Confucian philosophy where it maintains hierarchy in its organizational structure, practices leadership by example, and sustains relationship to society through corporate philanthropy.

Index Terms—Confucian practice, management, governance, social ethics, paternalistic leadership

The authors are with the Chulalongkorn Business School, Chulalongkorn University, Thailand (e-mail: athapol@cbs.chula.ac.th; hwansung78@hotmail.com; chenin.c@chula.ac.th).

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Cite: Athapol Ruangkanjanases, Narumon Posinsomwong, and Chenin Chen, " The Application of Confucius Practice in Management at the Largest Agriculture-Based Conglomerate Group of Companies in Thailand," International Journal of Social Science and Humanity vol. 4, no. 5, pp. 354-361, 2014.

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