—Typography is proven able to give an impact to the
mind and psychology. Even though there are many studies on
typography conducted, there are not many studies conducted in
the context of graphics design to see how the physical aspect of
typography helps in memorizing a logo. Thus, this paper
examines the physical aspect of typography and its relationship
with how a person memorizes a logo. From the results, it shows
there are significant positive relationships between physical
aspects of typography and how a person memorizes a logo.
—Logo, memorize, typography.
Muhamad Abdul Aziz Ab. Gani, Mohamad Hariri Abdullah, and Ishak
Ramli are with the Faculties of Art & Design, UiTM (Perak), Malaysia
(e-mail: email@example.com, firstname.lastname@example.org,
Mohamad Noorman Masrek is with the Accounting Research
Institute/Faculty of Information Management, UiTM Malaysia (e-mail:
Cite: Muhamad Abdul Aziz Ab. Gani, Mohamad Hariri Abdullah, Mohamad Noorman Masrek, and Ishak
Ramli, " Typography and Its Significant to Memorizing a Logo," International Journal of Social Science and Humanity vol. 4, no. 3, pp. 220-224, 2014.