IJSSH 2014 Vol.4(3): 220-224 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.350

Typography and Its Significant to Memorizing a Logo

Muhamad Abdul Aziz Ab. Gani, Mohamad Hariri Abdullah, Mohamad Noorman Masrek, and Ishak Ramli
Abstract—Typography is proven able to give an impact to the mind and psychology. Even though there are many studies on typography conducted, there are not many studies conducted in the context of graphics design to see how the physical aspect of typography helps in memorizing a logo. Thus, this paper examines the physical aspect of typography and its relationship with how a person memorizes a logo. From the results, it shows there are significant positive relationships between physical aspects of typography and how a person memorizes a logo.

Index Terms—Logo, memorize, typography.

Muhamad Abdul Aziz Ab. Gani, Mohamad Hariri Abdullah, and Ishak Ramli are with the Faculties of Art & Design, UiTM (Perak), Malaysia (e-mail: duzeezdugani.designstudio@gmail.com, mhariri@yahoo.uk, ishak991@perak.uitm.edu.my).
Mohamad Noorman Masrek is with the Accounting Research Institute/Faculty of Information Management, UiTM Malaysia (e-mail: mnoorman@salam.uitm.edu.my).

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Cite: Muhamad Abdul Aziz Ab. Gani, Mohamad Hariri Abdullah, Mohamad Noorman Masrek, and Ishak Ramli, " Typography and Its Significant to Memorizing a Logo," International Journal of Social Science and Humanity vol. 4, no. 3, pp. 220-224, 2014.

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