IJSSH 2014 Vol.4(3): 189-193 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.344

Information and Communication Technology (ICT) Implementation in Malaysian Political Parties

Raja Ahmad Iskandar Raja Yaacob, Abdul Mutalib Embong, Mohd Nuri Al Amin Endut, and Abdur-Rahman Mohamed Amin
Abstract—The ICT implementation has been widely mentioned in many sectors such as education, government and business. However the implementation of ICT in political parties is rarely highlighted compared to the study from the political science view. This paper highlighted some preliminary study and interesting findings about ICT implementation of a case study in one of the dominant Malay political parties in Malaysia namely Islamic Party of Malaysia (PAS). It assessed the current level of ICT implementation as well as captured the requirement and future plan in the implementation of ICT in the political parties. It used observation, questionnaires and interviews on 14 respondents. There were five factors involved namely party and model, culture, social and organisational issues, ICT support and ICT impact and barriers. At the end, it was found that the party applied a systematic framework in ICT implementation in order to take advantages of ICT as a tool for spreading political message and program to the voters.

Index Terms—ICT implementation, Malaysian political parties, PAS.

Raja Ahmad Iskandar Raja Yaacob, A. M. Embong, and Mohd Nuri Al Amin Endut are with the Universiti Teknologi Petronas, Sri Iskandar, Perak 31750 Malaysia (e-mail:Iskandar_yaacob@petronas.com.my, urrahman_amin@petronas.com.my, Mutalib_embong@petronas.com.my, nuriend@petronas.com.my).

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Cite: Raja Ahmad Iskandar Raja Yaacob, Abdul Mutalib Embong, Mohd Nuri Al Amin Endut, and Abdur-Rahman Mohamed Amin, " Information and Communication Technology (ICT) Implementation in Malaysian Political Parties," International Journal of Social Science and Humanity vol. 4, no. 3, pp. 189-193, 2014.

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