IJSSH 2014 Vol.4(1): 35-39 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2014.V4.314

Confession of an Online Shopaholic: Teenage Youths’ Purchasing Behavior towards Online Retailing Preferences

Khairudin Murad and Shahnon Mohd Salleh
Abstract—In the era of globalization, internet usage has grown tremendously. Due to the rapid growth of Internet, came the emergence of online retailing, where users purchase goods and services in a website through online. Thus, it has created a vast range of product categories that can be found, besides creating choices for users, it also created opportunities for marketers to expand their business. So as the internet transforms, consumers among teenage youth have more options and preferences. Now they have another way in buying goods, not just relying on the conventional method. By using online retailing they can retrieve information faster, more choices, time and money saving. A variety of services are available in online retailing world, not just buying goods, consumers can book or buy tickets online, pay the bills virtually. But even though access to the internet is easy compared to the older days, it is still difficult to justifies whether the youth are fond in making purchases through the internet and to understand their purchasing behaviour towards online retailing. The respondents selected for this research was the teenage youth with a sample size of 70 peoples.

Index Terms—Online retailing, teenage youths purchasing behavior, shopaholics.

The authors are Faculty of Communication & Media Studies, Universiti Teknologi Mara, Malaysia (e-mail: khairudinmurad@salam.uitm.edu.my)

[PDF]

Cite:Khairudin Murad and Shahnon Mohd Salleh, "Confession of an Online Shopaholic: Teenage Youths’ Purchasing Behavior towards Online Retailing Preferences," International Journal of Social Science and Humanity vol. 4, no. 1, pp. 35-39, 2014.

Copyright © 2008-2015. International Journal of Social Science and Humanity. All rights reserved.
E-mail: ijssh@ejournal.net