Abstract—In the era of globalization, internet usage has
grown tremendously. Due to the rapid growth of Internet,
came the emergence of online retailing, where users purchase
goods and services in a website through online. Thus, it has
created a vast range of product categories that can be found,
besides creating choices for users, it also created opportunities
for marketers to expand their business. So as the internet
transforms, consumers among teenage youth have more
options and preferences. Now they have another way in buying
goods, not just relying on the conventional method. By using
online retailing they can retrieve information faster, more
choices, time and money saving. A variety of services are
available in online retailing world, not just buying goods,
consumers can book or buy tickets online, pay the bills
virtually. But even though access to the internet is easy
compared to the older days, it is still difficult to justifies
whether the youth are fond in making purchases through the
internet and to understand their purchasing behaviour
towards online retailing. The respondents selected for this
research was the teenage youth with a sample size of 70 peoples.
Index Terms—Online retailing, teenage youths purchasing
behavior, shopaholics.
The authors are Faculty of Communication & Media Studies, Universiti
Teknologi Mara, Malaysia (e-mail: khairudinmurad@salam.uitm.edu.my)
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Cite:Khairudin Murad and Shahnon Mohd Salleh, "Confession of an Online Shopaholic: Teenage Youths’
Purchasing Behavior towards Online Retailing
Preferences," International Journal of Social Science and Humanity vol. 4, no. 1, pp. 35-39, 2014.