—As the field of impression management studies
matures, the tools used to study and assess its components
continue to be refined. Although these researches are appealing,
there have been criticism and suggestions for improvement of
the current measurements, developed in the Western
organizational settings to make them applicable to the
collectivist culture society. Therefore, this paper discusses the
justifications for developing a new instrument to measure
impression management among the flood victims in the
Malaysian context by taking into consideration the
culturalfactor as one of the important dimensions.
—Flood victims, impression management,
instrument, malaysian culture.
Nurul ‘Aaina Binti Salleh and Che Su Binti Mustaffaare with the School
of Multimedia Technology and Communication, Universiti Utara Malaysia,
Malaysia (e-mail: firstname.lastname@example.org, email@example.com).
Mohd Taib Ariffinis with the Universiti Pendidikan Sultan Idris,
Malaysia (e-mail: firstname.lastname@example.org).
Cite:Nurul ‘Aaina Binti Salleh, Che Su Binti Mustaffa, and Mohd Taib Ariffin, "Proposing Instrument to Measure Impression
Management among Flood Victims," International Journal of Social Science and Humanity vol. 3, no. 6, pp. 538-542, 2013.