IJSSH 2013 Vol.3(6): 538-542 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2013.V3.299

Proposing Instrument to Measure Impression Management among Flood Victims

Nurul ‘Aaina Binti Salleh, Che Su Binti Mustaffa, and Mohd Taib Ariffin
Abstract—As the field of impression management studies matures, the tools used to study and assess its components continue to be refined. Although these researches are appealing, there have been criticism and suggestions for improvement of the current measurements, developed in the Western organizational settings to make them applicable to the collectivist culture society. Therefore, this paper discusses the justifications for developing a new instrument to measure impression management among the flood victims in the Malaysian context by taking into consideration the culturalfactor as one of the important dimensions.

Index Terms—Flood victims, impression management, instrument, malaysian culture.

Nurul ‘Aaina Binti Salleh and Che Su Binti Mustaffaare with the School of Multimedia Technology and Communication, Universiti Utara Malaysia, Malaysia (e-mail: ania_pinky87@yahoo.com.my, chesu402@uum.edu.my).
Mohd Taib Ariffinis with the Universiti Pendidikan Sultan Idris, Malaysia (e-mail: mohdtaib_a@yahoo.com).

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Cite:Nurul ‘Aaina Binti Salleh, Che Su Binti Mustaffa, and Mohd Taib Ariffin, "Proposing Instrument to Measure Impression Management among Flood Victims," International Journal of Social Science and Humanity vol. 3, no. 6, pp. 538-542, 2013.

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