IJSSH 2013 Vol.3(5): 434-439 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2013.V3.277

Science Communication Language in Chinese New Media: Evolution, Characteristics and Trend

Li Zhao
Abstract—Evolution of science communication in China has been marked by several significant transitions: governmental promotion has being replaced by more spontaneous, non-governmental involvement; new media is preferred to traditional media; the agents of science popularization have expanded from professional scientists to “grass-roots” netizens. The expansion of agents, together with changes in the modes of science communication and reception habits rom new media, has brought forth changes of language style and features in science communication. This article aims to study the language of science websites and scientific micro–blogging (Chinese version of Twitter). Via an in-depth analysis on new media language with emphasis on its features and cultural symbols, this paper gauges the trends of new media language development in science communication, which provides a reference for the science commutation practice.

Index Terms—New media, science communication in China, language features, trends.

Li Zhao is with the University of Science and Technology of China, Southwest University of Science and Technology, China (e-mail: zhaoli8533@163.com).

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Cite:Li Zhao, "Science Communication Language in Chinese New Media: Evolution, Characteristics and Trend," International Journal of Social Science and Humanity vol. 3, no. 5, pp. 434-439, 2013.

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