—Evolution of science communication in China has
been marked by several significant transitions: governmental
promotion has being replaced by more spontaneous,
non-governmental involvement; new media is preferred to
traditional media; the agents of science popularization have
expanded from professional scientists to “grass-roots” netizens.
The expansion of agents, together with changes in the modes of
science communication and reception habits rom new media,
has brought forth changes of language style and features in
science communication. This article aims to study the language
of science websites and scientific micro–blogging (Chinese
version of Twitter). Via an in-depth analysis on new media
language with emphasis on its features and cultural symbols,
this paper gauges the trends of new media language
development in science communication, which provides a
reference for the science commutation practice.
—New media, science communication in China,
language features, trends.
Li Zhao is with the University of Science and Technology of China,
Southwest University of Science and Technology, China (e-mail:
Cite:Li Zhao, "Science Communication Language in Chinese New
Media: Evolution, Characteristics and Trend," International Journal of Social Science and Humanity vol. 3, no. 5, pp. 434-439, 2013.