IJSSH 2013 Vol.3(2): 121-124 ISSN: 2010-3646
DOI: 10.7763/IJSSH.2013.V3.209

News Consumption Behavior of Young Adults in Malaysia

Karen Sabina Freeman
Abstract—News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college students, 18-24 years (N=500).The results reveal that the majority of the young adults prefer online news instead of traditional news media. Data shows that young adults prefer entertainment news and dislike business and finance news. Findings also highlight that news media consumption appears significantly higher among older youth and males compared to younger youth andfemales. These findings suggest the profound changes of emerging news consumption behavior among young adults andits impact on online news media.

Index Terms—Online news, traditional media, young adults.

Karen Sabina Freeman is with the Faculty of Business, Communication and Law INTI International University, Malaysia (e-mail: karen.freeman@newinti.edu.my).

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Cite:Karen Sabina Freeman, "News Consumption Behavior of Young Adults in Malaysia," International Journal of Social Science and Humanity vol. 3, no. 2, pp. 121-124, 2013.

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