IJSSH 2011 Vol.1(4): 300-304 ISSN:2010-3646
DOI: 10.7763/IJSSH.2011.V1.55

Corporate Social Responsibility (CSR) and Universities: Towards an Integrative Approach

S. R. Mehta

Abstract—This paper examines the emerging relationship between CSR and Universities and calls for a more clearly defined goal for universities to involve themselves with the wider world outside academics. By identifying literature as a way of relating to the outside community, this research looks into the ways universities can empower societies to create national identities with clearly defined histories and traditions. Using the example of a university in the Middle East, it examines the way in which universities could pave the way for a wider association of student bodies’ with the community to affect an understanding of a nation’s literature and, by doing so, create national narratives and identities which are urgently needed in the rapidly changing contemporary scenario.

Index Terms—Corporate social responsibility, universities,Sultan Qaboos University, literary canon, student bodies

Dr. S. R. Mehta is with Sultan Qaboos University, Oman (e-mail: rao@squ.edu.om).

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Cite: S. R. Mehta, "Corporate Social Responsibility (CSR) and Universities: Towards an Integrative Approach," International Journal of Social Science and Humanity vol. 1, no. 4, pp. 300-304, 2011.

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