Abstract—The study was on the socio-economic analysis of wholesale rice marketers in Abia State, Nigeria. The study described the socio-economic characteristics of the traders, determined the socio-economic factors that influenced profitability, ascertained the marketing margins, percentage sales receipts as well as the percentage total variable cost (structural efficiency) of the enterprise and made some policy recommendations based on the findings. A multi-stage sampling technique was used and administered strictly on the wholesalers who deal on local rice. Five markets were selected from each of the local government areas. After this, twenty traders were randomly selected from the already selected markets. In all, a total of 100 respondents were selected for the study. Descriptive statistics, multiple regression, marketing margin, percentage sales receipt as well as structural efficiency formulae were used in the analysis of the data. The result showed that majority of traders accounting for 54 percent had secondary school certificate. The result also showed that 74 percent of them had spent between 6 and 10 years in the business. Income, years of experience, educational attainment of the traders and sex of the traders were major determinants of profitability in the enterprise. Percentage sales receipts obtained were 11.43 percent while 1.33 percent was obtained as percentage total variable cost, indicating that the enterprise is structurally efficient. The study recommended that agencies involved in the building of roads should extend such to these localities where rice is produced. Also females should be empowered economically to go into the trade, given their profit levels in the enterprise.
Index Terms—Profitability, rice, structural efficiency, wholesalers
N. M. Agwu and J. O. Ibeabuchi are with College of Agribusiness and Financial Management, Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria (e-mail: firstname.lastname@example.org, Phone:+2348035090815).
Cite: N. M. Agwu and J. O. Ibeabuchi, "Socio-Economic Analysis of Wholesale Rice Marketers inAbia State, Nigeria," International Journal of Social Science and Humanity vol. 1, no. 4, pp. 285-288, 2011.