IJSSH 2011 Vol.1(4): 274-277 ISSN:2010-3646
DOI: 10.7763/IJSSH.2011.V1.50

Consumer Behaviour and Preferences to Cassava Value Added Products in Ikwuano Local Government Area (L.G.A) of Abia State, Nigeria

C. I. Ezeh, N. Q. Obioma, and J. C. Onuabuobi

Abstract—This study determined the consumer behaviour and preference to cassava value added products in Ikwuano LGA of Abia State, Nigeria. Multi Stage random sampling technique was used in the selection of autonomous communities, villages and 100 respondents. Instrument of data collection was via a set of pre-tested and structured questionnaire. The result showed that a good proportion of the respondents were aware of the existence of cassava bread as one of the value added products of cassava. The logistic regression analysis showed that the critical variables that influenced the statistical preference for cassava bread include household size and educational level of the respondents, significant at 5.0% risk level. The research revealed that the coefficient of the income elasticity of demand for cassava value added product was 1.42; while that of the own price elasticity was 0.03. The cross price elasticity between cassava and maize flour was 0.98. Consumers were encouraged to consume more of cassava value added products as they are cheap, available, affordable and very good sources of carbohydrates.

Index Terms—Consumer behaviour, preferences, cassava value added products.

C. I. Ezeh and J.C. Onuabuobi is with Department of Agricultural Economics and Extension, Abia State University, Umuahia Campus, Umuahia, Abia State, Nigeria. Phone: +2348064217385;
H. Q. Obioma is with Department of Extension, Abia State Agricultural Development Programme Headquarters, Ossah Road, Umuahia, Abia State, Nigeria

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Cite: C. I. Ezeh, N. Q. Obioma, and J. C. Onuabuobi, "Consumer Behaviour and Preferences to Cassava Value Added Products in Ikwuano Local Government Area(L.G.A) of Abia State, Nigeria," International Journal of Social Science and Humanity vol. 1, no. 4, pp. 274-277, 2011.

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