• ISSN: 2010-3646
    • Abbreviated Title: Int. J. Social. Scienc. Humanit.
    • Frequency: Bimonthly (2011-2014); Monthly (2015-2018); Quarterly (Since 2019)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Paul Sudnik
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2021 Vol.11(4): 146-150 ISSN: 2010-3646
doi: 10.18178/ijssh.2021.V11.1055

A Qualitative Study on the Behavioral Impact of TikTok’s Platform Mechanics on Economically Driven Content Creators

Markus Rach
Abstract—The aim of this paper is to analyze the behavioral impact of TikTok’s platform mechanics and actions on economically driven, thus objective oriented content creators on the platform. Since almost all social media platforms monetize user content, platform objectives were related to exhibited platform mechanics to propose a conceptual model for the behavioral altercation potential of TikTok. The underlying data and insights were collected via qualitative interviews of economically driven content creators. Gained insights were contrasted against intrinsically motivated content creators on the basis of a behavioral change model.

Index Terms—TikTok, behavior modification, algorithm, persuasion technology

Markus Rach is with the University of Applied Sciences and Arts Northwestern Switzerland, Switzerland (e-mail: markus.rach@fhnw.ch).

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Cite: Markus Rach, "A Qualitative Study on the Behavioral Impact of TikTok’s Platform Mechanics on Economically Driven Content Creators," International Journal of Social Science and Humanity vol. 11, no. 4, pp. 146-150, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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