• ISSN: 2010-3646
    • Abbreviated Title: Int. J. Social. Scienc. Humanit.
    • Frequency: Bimonthly (2011-2014); Monthly (2015-2018); Quarterly (Since 2019)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Aurica Briscaru
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2019 Vol.9(3): 86-90 ISSN: 2010-3646
doi: 10.18178/ijssh.2019.V9.996

Marketing Strategies of Ecotourism in Siregar Aek Na Las Village, Toba Samosir

Mariana Simanjuntaka and Santi Agustina Manalu
Abstract—The efforts to develop ecotourism destinations in the area of Lake Toba, as proclaimed by the Government of Indonesia through the Ministry of Maritime Affairs require special awareness and attention for stakeholders including educational institutions in the area of Lake Toba, especially in Toba Samosir. One of the programs developed is the ecotourism of Lake Toba in Siregar Aek Na Las village. The development of ecotourism is expected to become the main national income that is able to expand economic activities, employment, skills and awareness raising local tourism as well as enhance the income of the ecotourism sector. Cultural ecotourism, local wisdom, nature are the recreational and tourism activities that utilize the potential of nature. Siregar Aek Na Las is one of the regencies and tourist destinations in North Sumatera. The potential of Aek Na Las includes nature, hot springs from Lake Toba, cultural arts, customs that belong to local wisdom, the natural landscape of Lake Toba, and other uniqueness. The data collection of this study was obtained from survey, FGD, dissemination and analysis of feasibility study of ecotourism. The analysis shows that the basic development and ecotourism development strategy of Siregar Aek Na Las is focused on improving the quality of service through developing the system initiated by the core committee of Guru Ni Laingan Siregar society throughout Indonesia, raising awareness of local communities, utilizing science and technology, diverse cultures, cemeteries available along the way to Siregar Aek Na Las, weaving, the uniqueness of culinary tourism and especially hot springs from Lake Toba.

Index Terms—Ecotourism, segmentation, target market, positioning, marketing strategy.

The authors are with the Engineering Management, Faculty of Industrial Engineering, Del Institute of Technology, Indonesia (e-mail: anna@del.ac.id).

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Cite: Mariana Simanjuntaka and Santi Agustina Manalu, "Marketing Strategies of Ecotourism in Siregar Aek Na Las Village, Toba Samosir ," International Journal of Social Science and Humanity vol. 9, no. 3, pp. 86-90, 2019.

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