• ISSN: 2010-3646
    • Frequency: Bimonthly (2011-2014); Monthly (Since 2015)
    • DOI: 10.18178/IJSSH
    • Editor-in-Chief: Prof. Aurica Briscaru
    • Executive Editor: Mr. Ron C. Wu
    • Abstracting/ Indexing: Google Scholar, Index Copernicus, Crossref, Electronic Journals Library
    • E-mail: ijssh@ejournal.net
IJSSH 2018 Vol.8(6): 186-191 ISSN: 2010-3646
doi: 10.18178/ijssh.2018.V8.958

Theory Construction and Practice of Choosing a Historic City as a Travel Destination Using Visual Narrative Art

Lin Hui-Wen
Abstract—Multiple forces—the evolution of the environment, changes to the cityscape, economic development, and the surge of tourists—have acted on Tainan to compel the city in southern Taiwan to face gradual changes in the roles of its rich cultural and historical resources. As images of the historic city have inundated diverse forms of media, the identity of the city has naturally undergone dynamic changes and adjustments. Regardless of whether tourists or bloggers visit Tainan of their own volition or as the result of marketing policies implemented by the government, what defines a “historic city” in the minds of tourists and residents? Is it the broad and general imagery of the local food, historic sites, traditional alleys and lanes, or ceremonies? Or is it defined by an intangible way of life, such as the unexposed or undiscovered latent imagery of historical legends and myths? These questions are at the heart of this study. We attempted to answer these questions by examining the innermost feelings and perceptions of consumers (i.e., tourists) visiting Tainan. However, prior to the study, the visitors were aware of their understandings of the historic city hidden in their subconscious. Therefore, we used visual narrative art (VNA) to delve into and identify the imagery that tourists associate with their destination. VNA can be used to investigate the subconscious or unconscious internal perceptions and behaviours of the tourists (i.e., the consumers). The oldest storytelling tool, VNA acts as a key to a more profound understanding of how tourists behave and how to increase tourism.

Index Terms—City, Identity, Tourists, Travel destination, Visual narrative art.

Lin Hui-Wen is with the Institute of Creative Industries Design, National Cheng Kung University, Tainan, Taiwan (e-mail: hwlin@ mail.ncku.edu.tw).

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Cite: Lin Hui-Wen, "Theory Construction and Practice of Choosing a Historic City as a Travel Destination Using Visual Narrative Art," International Journal of Social Science and Humanity vol. 8, no. 6, pp. 页码, 2018.

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